BlogBuster

The situation

Small companies know a blog would earn them search traffic and cannot staff one. Hiring writers is expensive, briefing them is a job in itself, and the output still has to be researched, illustrated, linked, formatted and pushed into a CMS every week. So we built the whole chain rather than the writing step: something a company points at its own website once, connects to wherever it already publishes, and then leaves running.

What we built

• Onboarding that reads the customer's own website: brand, tone, audience and language inferred from the URL alone, with the site's internal link map crawled alongside it
• A standing topic backlog per brand, refilled monthly and scored on real search volume, difficulty and twelve-month trend rather than invented numbers
• Article generation with live web research and citations, internal linking, and an illustration for every piece
• Publishing into WordPress, Shopify, Webflow, a hosted blog on the customer's own domain, or any site through the API, on a schedule they set by timezone, day and hour
• A backlink exchange between customers, verified by a job that fetches the live page and refunds the credit when the anchor text is not really there