
MoovMyWay
Fractional CTO for a Singapore dance app that scores your moves in real time with on-device AI.
KEY POINTS
Polished iOS and Android apps that feel intuitive, perform reliably and are engineered to scale.
Both look polished. We engineer for speed, reliability, analytics and growth.
Everyone on the team has built and operated a business. Across the team, we have scaled products and completed exits, so the product calls come with the design and code.
We start with why someone opens the app on a phone rather than forcing a desktop product onto a smaller screen.
iOS and Android move together wherever they can, with platform-specific work only where it improves the experience.
Signing, store review, analytics, crash reporting and the next release are planned before the first version is submitted.
Five parts of a mobile product that need to work together before users ever see the store page.
The smallest set of screens and actions that makes the app useful from the first session.
We remove steps before polishing them, because speed to value matters more on a phone.
Cross-platform or native engineering chosen around the product, performance and device features.
The technology follows the experience and release plan, not the team's favourite framework.
Accounts, payments, notifications and the systems the app needs to talk to.
Interfaces are designed to survive changes in vendors and business rules without rebuilding the whole app.
Certificates, privacy details, screenshots, review requirements and the release itself.
Submission is treated as a delivery stage with known owners, not an administrative task left until launch day.
The events, crashes and user paths that show what the next release should improve.
We measure whether users reach the product's useful moment, not just how many times the app opens.
MoovMyWay, EasyChef and Kinda show the product decisions, mobile experience and engineering behind the screens.
Project 1 of 3: MoovMyWay

Fractional CTO for a Singapore dance app that scores your moves in real time with on-device AI.
KEY POINTS
NEXT STEP
We reply within a working day.
A rough answer is fine.
Real reviews from clients we have worked with. Left on Google, or filmed by them, and unedited.
I found the whole process very efficient, informative and simple. Most days i chatted with the team which was really helpful to feel aligned. Very direct and efficient and give good ideas snd feedback.
Simon LallozGoogle reviewI've worked with this team on several personal projects, and the main reason I keep coming back is simple: they deliver. Everything is built in-house, which makes collaboration straightforward and execution fast. What I appreciated most is that projects weren't handed over as rough concepts, but as market-ready products I could actually use and build on. The four-week delivery timeline sounds ambitious, but in my experience it held up. Communication was clear, decisions were practical, and there was no unnecessary back-and-forth. If you want people who can turn ideas into real digital ventures without overcomplicating things, this team does exactly that.
I've been working with them from past 1 year and it's really good to have mentor like Maxime - owner of metabay
I found the whole process very efficient, informative and simple. Most days i chatted with the team which was really helpful to feel aligned. Very direct and efficient and give good ideas snd feedback.
Simon LallozGoogle reviewI've worked with this team on several personal projects, and the main reason I keep coming back is simple: they deliver. Everything is built in-house, which makes collaboration straightforward and execution fast. What I appreciated most is that projects weren't handed over as rough concepts, but as market-ready products I could actually use and build on. The four-week delivery timeline sounds ambitious, but in my experience it held up. Communication was clear, decisions were practical, and there was no unnecessary back-and-forth. If you want people who can turn ideas into real digital ventures without overcomplicating things, this team does exactly that.
I've been working with them from past 1 year and it's really good to have mentor like Maxime - owner of metabay
The useful estimate depends on the first release scope, the systems the app connects to and whether any device-specific features are required. We give you a range after defining the smallest version worth putting in users' hands.
That depends on where your first users are and what the app needs from the device. Many products can launch on both from one codebase, while some benefit from starting on one platform and learning first.
Both. We choose based on performance, device integrations, team ownership and release needs. Cross-platform is often the efficient choice, but not when it compromises the product's core interaction.
Yes. Store setup, signing, privacy information, review preparation and submission are included in the release work, with the accounts owned by you.
Yes. We can monitor stability, handle platform updates and ship the next releases, or hand the app to your own team with the code, accounts and runbooks in place.